ISC West Booth #10063
FOR IMMEDIATE RELEASE
Contact: Daniel O'Connell,
Griffin Public Relations & Marketing
(212) 481-3456 Ext. 12
Doconnell@griffinpr.com

Download Hi-Res jpeg (.jpg)
Download text file (.doc)
This picture will not open in your browser. Please save it to your hard drive to open with an image editor or layout program.

Line of slide-out, rotating shelf systems for custom cabinetry and millwork help residential installers grow business, expand customer base.

LAS VEGAS, NEVADA, April 5, 2006 — Providing residential security contractors with high-quality, AV enclosures that will help grow their business and revenue in new ways, Middle Atlantic Products is showcasing their remarkably easy-to-install ASR-HD and ASR Series Slide Out & Rotating Shelving Systems for home entertainment installations at ISC West 2006. Designed for installation in cabinetry and custom millwork, the ASR-HD and ASR Series provide residential security contractors and their customers with a professional-grade, aesthetically pleasing and quick-to-install mounting solution for home entertainment systems.

The ASR-HD and ASR Series are functional alternatives to hi-fi furniture and are ideal for security contractors interested in offering home AV services in addition to their traditional security business. Both the ASR-HD and ASR Series can pull out and rotate, saving integrators valuable time during installation and servicing by providing unimpeded access to rear equipment connections, and are available in a comprehensive selection of sizes that can accommodate a wide range of architectural requirements for residential system installations.

“The ASR-HD and ASR Series are great additions to any security professional’s installation repertoire,” said Mark Tracy, Director of Marketing, Middle Atlantic Products. “These shelving systems are so incredibly easy to install, even a security installer with no prior experience in rack installation will be able to incorporate, or at least offer, the installation of AV components as an added service in every project. And because they look outstanding, homeowners will immediately appreciate the way a professional-grade equipment mounting system streamlines the appearance of their entire home entertainment system. The end result is a happy customer and added revenue for installers.”

Both shelving systems feature a self-centering base that makes for fast and easy installation. Brackets on each shelf prevent components from sliding backward and shelves can accommodate a power strip, such as Middle Atlantic Products’ PDT 815SC, for efficient power distribution within the enclosure.

The ASR-HD and ASR Series also boast many features more commonly found on professional grade rack enclosure systems including a standard, locking trim panel, vented shelves and a vented top for optimized passive thermal management, and integrated cable tie points that accept included wire ties and VelcroÆ.

The ASR-HD Series shelving system supports up to 350 lbs. and comes fully assembled with four, six or nine shelves. The ASR Series shelving system can support up to 250 lbs. and can be customized with up to seven shelves or six adjustable shelves. This range of solutions brings cost effective shelving systems to a new price point not often available at such a high quality.

About Middle Atlantic Products:
Middle Atlantic Products, Inc. is headquartered in Riverdale, New Jersey and is an ISO 9001:2000-registered leading manufacturer of state-of-the-art steel enclosure systems for a wide range of applications, including the security, commercial audio video installation, broadcast, post production, structured cabling and premise wiring markets. For over 25 years the company has been dedicated to the proposition that the enclosure system is as important as the equipment it protects. Middle Atlantic Products incorporates application-driven engineering into every system it designs in order to meet the individualized requirements of the broadest range of installers.

To request a catalog of Middle Atlantic Products full line of equipment and accessories, visit middleatlantic.com or contact: Middle Atlantic Products, North Corporate Drive, Riverdale, New Jersey 07457; Tel: (800) 266-7225 or (973) 839-1011; Fax: (973) 839-1976.

Image and news release available on CD Press Kit.

©copyright 2000/2006 Middle Atlantic Products, Inc.