| ISE Booth #M110
FOR IMMEDIATE RELEASE
Contact:
Daniel O'Connell,
Griffin Public Relations & Marketing
(212) 481-3456 Ext. 12
Doconnell@griffinpr.com
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New series of slide out, rotating shelving systems for custom cabinet and in-wall installation set to redefine quality and functionality
AMSTERDAM, 30 January, 2007 - Expanding on its successful ASR-HD Series shelving system for medium-sized home entertainment applications, Middle Atlantic Products today unveiled its new ASR Series Slide Out and Rotating Shelving System at ISE 2007. Ideal for housing smaller AV systems behind closed cabinet doors in cabinetry, custom millwork and home entertainment centers, the new ASR Series Slide Out and Rotating Shelving System features much of the same functionality as the ASR-HD Series, but in a slimmer profile with a more economical price point.
The new ASR Series Slide Out and Rotating Shelving System is designed to provide custom residential integrators and their customers with a professional-grade, quick-to-install mounting solution for smaller entertainment systems. The new ASR Series can pull out and rotate up to 360° affording installers easy access to rear equipment connections. A functional alternative to hi-fi furniture, the new ASR Series is available in a varying selection of heights, widths, number of shelves and weight capacities to accommodate a wide range of architectural requirements for many different residential system installations.
"The new ASR Series provides integrators and their customers with a high-quality yet economical solution for custom home installations where space is at a premium," says Stephen Fried, Manager of International Sales, Middle Atlantic Products. "Between the ASR and ASR-HD Series, Middle Atlantic Products customers now have a comprehensive selection of innovative and versatile home entertainment shelving systems to choose from for in-wall and cabinet applications."
The new ASR Series Slide Out and Rotating Shelving System can support up to 250 lbs. and can be customized with up to seven shelves or six adjustable shelves. The ASR Series features a knock down design to simplify shipping and includes integrated cable tie-points that accept included wire ties and Velcro for easier cable management.
For more information on the ASR and ASR-HD Series shelving systems, visit booth #M110 during Integrated Systems Europe in Amsterdam, or MiddleAtlantic.com
About Middle Atlantic Products:
Middle Atlantic Products, Inc. is headquartered in Fairfield, New Jersey and is an ISO 9001:2000-registered leading manufacturer of state-of-the-art steel enclosure systems for a wide range of applications, including the commercial audio video installation, custom residential, broadcast, post production, structured cabling and premise wiring markets. For over 25 years the company has been dedicated to the proposition that the enclosure system is as important as the equipment it protects. Middle Atlantic Products incorporates application-driven engineering into every system it designs in order to meet the individualized requirements of the broadest range of installers.
To request a catalog of Middle Atlantic Products full line of equipment and accessories, visit middleatlantic.com or contact: Middle Atlantic Products, 300 Fairfield Rd, Fairfield, New Jersey 07004; Tel: (800) 266-7225 or (973) 839-1011; Fax: (973) 839-1976.
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